SaaS Planning
Modeling for customer-centric business models
Enterprise finance – managing subscription-based selling
In an era where companies aren’t walking but rushing to subscription-based selling, it’s critically important to understand how your business will stay ahead of the curve.
Our SaaS modeling Accelerator allows planners to:
- Model changes incorporating economic pressures from competitors
- Model impact of churn leveraging cohort analytics
- Model impact to MRR/ARR due to changes in Average Revenue per Unit (ARPU)
- Identify true Customer Acquisition Cost and Customer Lifetime Value
- Run scenarios for customer and revenue churn
Related Blog Post:
“Accelerators – Our answer when speed is essential“
A subscription model has unique advantages
- An ongoing revenue stream
- Less volatility month to month regarding revenue spikes and lows
- New growth opportunities
- Less volatility in cost of sales
SaaS challenges vs. traditional selling
- Understanding your micro markets becomes tantamount
- Identifying how a simple change like ARPU potentially affects revenue, churn, and overall profitability
- Understanding the true cost of acquiring and retaining a customer
- Sales team culture change from a sales-first to a customer-first mindset
SaaS Planning Features
MRR & ARR
Contract acquisition impacts
Waterfall views of Contract-to-MRR across years
Visualize changes due to churn
Acquisition Costs
Track expenditures
Allocate overheads across
product lines
Detailed cohort profitability analysis
What-If Modeling
User managed sandboxes
Sandbox variance analysis
Churn, ARPU, and growth impacts to profitability
Cohort Analytics
Compare revenue channel profitability and churn variances
Customer churn monthly trends & regional analysis
Product lines and price point churn analysis
Affect of churn over the lifecycle of a product launch
Reporting
Interactive Dashboards
Multiple Reporting Tools
NetSuite Analytics Warehouse (NSAW)
Full Integration with Microsoft Office